Head of Marketing - SEA Cluster 1

Company Description

Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.

Job Description

1. Strategic Marketing Leadership

• Develop and implement a comprehensive marketing strategy aligned with the company's vision, mission, objectives to archive market share, sales and profit target.
• Drive short- and long-term marketing plans to support growth in omni-channel
• Identify and size up market opportunities, white spaces, and emerging trends
• Guide brand positioning, messaging, and storytelling to resonate with Vietnamese consumers

2. Brand management

• Ensuring consistent brand messaging and image across all marketing materials and channels.

3. Performance & Campaign Management

• Oversee the creation, execution, and optimization of new product launch and marketing campaigns across various channels (digital, social, traditional)
• Oversee media buying, influencer collaborations, affiliate marketing, and PR activities
• Lead go-to-market strategies for new product launches and seasonal promotions
• Monitor and evaluate campaign KPIs and optimize accordingly

4. Financials, profitability and budgetary control:

• Allocation of financial resources in line with business objectives and market potential. Evaluate investments through ROI analysis. Operational Budgetary controls for cost and profit management
• Create and manage the annual marketing budget with clear allocation across segments and initiatives
• Track all marketing expenditures, ensuring ROI-driven investment and cost control
• Ensure all marketing materials and activities meet legal and regulatory standards in Vietnam
• Collaborate with internal audit or legal teams on risk management and compliance

5. Cross-Functional Collaboration

• Work closely with Sales to ensure marketing plans support channel objectives and sell-through
• Partner with Product Development and Clinical teams to communicate product efficacy and innovation
• Collaborate with Trade Marketing and Merchandising to support in-store visibility and brand consistency
• Align with regional stakeholders on brand strategy, content, and campaign guidelines

6. People and Performance Management

• Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies.
• Foster performance driven culture in the marketing team.
• Collaboration with Sales team for effective and result oriented executionProvide coaching, mentorship, and performance feedback for team development
• Manage external partners including creative agencies, media firms, and consultants
• Champion a collaborative, passionate work environment aligned with Obagi values

Background requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 15+ years of experience in beauty, cosmetics, or FMCG, with at least 5 years in a senior leadership role
• Deep knowledge of Vietnam’s beauty market, consumer behavior, and distribution channels
• Key skill-set:

1. Leadership: Strong leadership, communication, and interpersonal skills to motivate and manage a team.
2. Strategic Thinking: Ability to develop and execute long-term marketing strategies
3. Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions
4. Creativity & Innovation: Ability to develop innovative and impactful new product launch plan and marketing campaigns
5. Communication: Excellent written and verbal communication skills to effectively convey marketing messages
6. Technical Skills: Proficiency in various digital marketing tools