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Ecommerce Manager _ Hoa Sen Viet Group
Mekong Capital
Full-time
On-site
Hồ Chí Minh, Vietnam
Business Development, Digital Marketing, Ecommerce , Management
I. Job Purpose
Deploy, build and control e-commerce business activities with Omni-Channel strategic channels including website, marketplace, Tiktokshop, etc.
Develop and implement business and market development based on the Company's business strategy and plan.
Build, perfect and develop the organization of the Department's activities.
II. Job Responsibilities
Develop strategies, budgets, and plans for the Department
Develop the Department's operational strategy based on the Companys business plan.
Implement the strategy through annual/quarterly/monthly work plans.
Plan and manage the Department's operating budget.
Business development and implementation
Deploy, build, and control e-commerce activities across strategic omni-channel platforms such as website, marketplace, and Tiktokshop.
Develop monthly/annual sales plans; track performance and deploy strategies to meet targets.
Coordinate with departments (BrandCom, Category, Trade SCD, CXM, ITD) to ensure seamless omni-channel operations and customer experience.
Approve collaboration proposals with platforms (e.g., Shopee, Lazada, Tiktokshop) and oversee contractual effectiveness.
Advise the Board of Directors on sales strategies, pricing policies, and commercial programs.
Establish and maintain strong customer networks; support customer acquisition.
Manage online marketing activities
Develop and implement digital marketing strategies (SEM, SEO, social, email, affiliate, onsite marketplace).
Shape and approve e-commerce sales campaigns.
Oversee content marketing strategies (blogging, video, social media, etc.).
Analyze data (GA, BI, etc.) to evaluate and improve campaign performance using metrics like ROI, ROAS, CR, CTR.
Develop and execute social commerce strategies (e.g., Tiktokshop).
Monitor market trends and propose new initiatives. Expand partner networks and distribution channels.
E-commerce operations management
Build and optimize systems for order processing, inventory, and logistics to enhance customer experience and efficiency.
Platform operations management
Build, monitor, and improve the technical infrastructure of the e-commerce website, ensuring scalability and performance.
Department planning and development
Oversee departmental operations and assign tasks to team members.
Evaluate staff performance, provide training and coaching.
Plan and establish departmental processes; collaborate cross-functionally for continuous improvement.
Periodically evaluate and enhance departmental operations.
Other responsibilities as assigned
Participate in projects and handle other duties as delegated by superiors.
III. Job Requirements
Knowledge
Education: Degree in IT, Foreign Trade, Business Administration, or Marketing.
Foreign language: Good English communication skills.
Computer: Proficient in MS Office.
Professional Competencies
Strong understanding of e-commerce principles and operations.
Technically proficient, with expertise in data analytics tools.
Solid knowledge of digital marketing strategies.
Experience
Minimum 4 years of relevant experience in e-commerce within the cosmetics retail industry.
Supplementary Skills
Strong teamwork and collaboration skills.
Effective communication and customer-handling abilities.
Apply now
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