Ecommerce Manager _ Hoa Sen Viet Group

I. Job Purpose

• Deploy, build and control e-commerce business activities with Omni-Channel strategic channels including website, marketplace, Tiktokshop, etc.
  
• Develop and implement business and market development based on the Company's business strategy and plan.
  
• Build, perfect and develop the organization of the Department's activities.
  

II. Job Responsibilities

1. Develop strategies, budgets, and plans for the Department
   
   • Develop the Department's operational strategy based on the Companys business plan.
     
   • Implement the strategy through annual/quarterly/monthly work plans.
     
   • Plan and manage the Department's operating budget.
     
2. Business development and implementation
   
   • Deploy, build, and control e-commerce activities across strategic omni-channel platforms such as website, marketplace, and Tiktokshop.
     
   • Develop monthly/annual sales plans; track performance and deploy strategies to meet targets.
     
   • Coordinate with departments (BrandCom, Category, Trade SCD, CXM, ITD) to ensure seamless omni-channel operations and customer experience.
     
   • Approve collaboration proposals with platforms (e.g., Shopee, Lazada, Tiktokshop) and oversee contractual effectiveness.
     
   • Advise the Board of Directors on sales strategies, pricing policies, and commercial programs.
     
   • Establish and maintain strong customer networks; support customer acquisition.
     
3. Manage online marketing activities
   
   • Develop and implement digital marketing strategies (SEM, SEO, social, email, affiliate, onsite marketplace).
     
   • Shape and approve e-commerce sales campaigns.
     
   • Oversee content marketing strategies (blogging, video, social media, etc.).
     
   • Analyze data (GA, BI, etc.) to evaluate and improve campaign performance using metrics like ROI, ROAS, CR, CTR.
     
   • Develop and execute social commerce strategies (e.g., Tiktokshop).
     
   • Monitor market trends and propose new initiatives. Expand partner networks and distribution channels.
     
4. E-commerce operations management
   
   • Build and optimize systems for order processing, inventory, and logistics to enhance customer experience and efficiency.
     
5. Platform operations management
   
   • Build, monitor, and improve the technical infrastructure of the e-commerce website, ensuring scalability and performance.
     
6. Department planning and development
   
   • Oversee departmental operations and assign tasks to team members.
     
   • Evaluate staff performance, provide training and coaching.
     
   • Plan and establish departmental processes; collaborate cross-functionally for continuous improvement.
     
   • Periodically evaluate and enhance departmental operations.
     
7. Other responsibilities as assigned
   
   • Participate in projects and handle other duties as delegated by superiors.
     

III. Job Requirements

1. Knowledge
   
   • Education: Degree in IT, Foreign Trade, Business Administration, or Marketing.
     
   • Foreign language: Good English communication skills.
     
   • Computer: Proficient in MS Office.
     
2. Professional Competencies
   
   • Strong understanding of e-commerce principles and operations.
     
   • Technically proficient, with expertise in data analytics tools.
     
   • Solid knowledge of digital marketing strategies.
     
3. Experience
   
   • Minimum 4 years of relevant experience in e-commerce within the cosmetics retail industry.
     
4. Supplementary Skills
   
   • Strong teamwork and collaboration skills.
     
   • Effective communication and customer-handling abilities.