Automation Marketing, Lead

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

Report to: Head of Marketing Business Partner
Location: Ho Chi Minh
Function: Marketing & Proposition | Department: Marketing Business Partner
Type: Individual Contributor

THE OPPORTUNITY:
We are looking for a Marketing Automation, Lead who is responsible for

• Design and optime automated marketing workflows across channels (Email, ZNS, Push notification…).
• Manage customer data segmentation, executes personalized campaigns using platforms like D365 and ensures data compliance.
• Explore and deploy new Martech solutions to enhance customer engagement and drive business growth

ROLES AND RESPONSIBILITIES:

1. Automation Workflow Design and Implementation:

• Design, build, and optimize automated marketing processes (email, SMS, push notifications, chatbots, etc.) to improve customer outreach and care, such as sending targeted emails based on user behavior or providing personalized content at different stages of the customer journey.
• Use automation platforms such as D365 Customer insight journey, Salesforce, HubSpot, or similar tools to deploy campaigns.

2. Customer Data Management and Segmentation:

• Collect, analyze, and segment customer data to build personalized journeys.
• Ensure data is up-to-date, synchronized, integrity and compliant with data privacy regulations.

3. Email Marketing:

Manage email campaigns, creating templates, and using analytics to track performance and optimize for better results.

4. Lead Generation and Nurturing:

Automate lead capture, scoring, and nurturing processes to guide leads through the sales funnel and increase conversion rates.

5. Data Analysis and Reporting:

Track key performance indicators (KPIs), analyzing campaign data, and providing insights to stakeholders to inform decision-making and optimize future campaigns.

6. System Integration:

• Ensure seamless integration between marketing automation platforms, CRMs, and other relevant systems such as email, ZNS, SMS, Chatbot, AI, CDP & CMS.
• Participate in researching, testing and deploying new technologies in the Martech field (CDP, DMP, AI/ML applied in marketing...).

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Information Technology, Computer Science, Software Development, or a related field.
• Certification in Microsoft Dynamics 365 Customer Insights – Journeys or Salesforce Marketing Cloud.
• Strong project management capabilities with a results-driven mindset.
• Knowledge of marketing automation platforms and CRM systems such as Microsoft Dynamics 365, Salesforce, or HubSpot.
• Familiarity with Customer Data Platforms (CDPs) and system integration best practices.
• Programming knowledge (HTML, CSS, JavaScript, SQL)
• Strong analytical skills with the ability to interpret and leverage marketing data for strategic decision-making.
• Proficiency in Microsoft Office Suite and/or other content management tools.
• Excellent presentation skills with the ability to clearly articulate and defend ideas.
• Ability to thrive in high-pressure environments and manage multiple priorities.
• Exceptional written and verbal communication skills in English.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.