Planning CRM strategies designed to attract and retain customers while expanding the brands reach and boosting consumer loyalty.
Working closely with other departments to implement a CRM campaigns that works across the board.
Brief the Graphic Designer and Copywriter on upcoming CRM campaigns.
Working closely with Brand to deliver targeted communications campaigns across a number of channels including email, ZNS, SMS, social media.
Assist the team with other customer care efforts including email, direct mail and phone lists for exclusive events, new collection events, press event, etc.
Working closely with Sales and Merchandise Team to help drive sales promotions and customer loyalty programs.
Building and operating CDP system to make sure all the data are synchronize and analyze.
Partnership
Build and maintain relationships with existing and potential partner clients. (E Wallet, Barter Deal, etc)
Explore potential to cross-sell and upsell from existing partner clients while matching clients business and strategic needs.
Report
Monitor daily trends in campaign performance and proactively address underlying causes of trends.
Set KPIs to measure campaign results, drive insights and recommendations and communicate these clearly and accurately back to the business, helping to inform business decisions and future campaigns iterations.
Requirements
Bachelors Degree required 2-4 years of experience in marketing, CRM, Loyalty or related fields.
Experience in CRM, data-driven marketing, analytics, and digital transformation.
Proficient in Microsoft office & English communication
Excellent planning and analytical skills.
Ability to work in a fast-paced setting under tight deadlines.
Highly organized with experience of balancing multiple projects.