Senior CRM Executive

Ho Chi Minh City, Vietnam

About the job Senior CRM Executive

Detailed responsibilities/accountabilities

Planning and Executing:

  • Planning CRM strategies designed to attract and retain customers while expanding the brands reach and boosting consumer loyalty.
  • Working closely with other departments to implement a CRM campaigns that works across the board.
  • Brief the Graphic Designer and Copywriter on upcoming CRM campaigns.
  • Working closely with Brand to deliver targeted communications campaigns across a number of channels including email, ZNS, SMS, social media.
  • Assist the team with other customer care efforts including email, direct mail and phone lists for exclusive events, new collection events, press event, etc.
  • Working closely with Sales and Merchandise Team to help drive sales promotions and customer loyalty programs.
  • Building and operating CDP system to make sure all the data are synchronize and analyze.


  • Build and maintain relationships with existing and potential partner clients. (E Wallet, Barter Deal, etc)
  • Explore potential to cross-sell and upsell from existing partner clients while matching clients business and strategic needs.
  • Report
  • Monitor daily trends in campaign performance and proactively address underlying causes of trends.
  • Set KPIs to measure campaign results, drive insights and recommendations and communicate these clearly and accurately back to the business, helping to inform business decisions and future campaigns iterations.
  • Requirements
  • Bachelors Degree required 2-4 years of experience in marketing, CRM, Loyalty or related fields.
  • Experience in CRM, data-driven marketing, analytics, and digital transformation.
  • Proficient in Microsoft office & English communication
  • Excellent planning and analytical skills.
  • Ability to work in a fast-paced setting under tight deadlines.
  • Highly organized with experience of balancing multiple projects.