Senior Affiliate Specialist

Company Description
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.

Job Description

1. Affiliate Strategy & Performance Management

• Develop and implement the affiliate marketing strategy to achieve sales and ROI targets across the platforms (Shopee/Tiktok/Lazada/Website) & placements (Livestream/Video/Social). Monitor the outcome in both quantity & quality.
• Monitor and optimize affiliate performance on a daily/weekly basis, identifying key levers to improve traffic, conversion, and GMV.
• Define and execute monthly affiliate campaigns, voucher programs, and platform collaborations.
• Track and report on KPIs including CPA, ROI, and contribution to overall eCommerce revenue.

2. KOLs / MCN Relationship Management

• Build and maintain strong partnerships with KOLs, influencers, MCNs, and affiliate networks.
• Identify and onboard new creators aligned with brand positioning and campaign objectives.
• Negotiate collaboration terms, commission structures, and content deliverables to ensure win-win outcomes.
• Work closely with KOLs/MCNs to plan performance-driven content that aligns with platform mechanics (TikTok Shop, Shopee Affiliate, Lazada Affiliate, etc.).

3. Campaign Execution & Optimization

• Coordinate with internal brand, media, and commercial teams to ensure affiliate activities are aligned with promotional calendars and product launches.
• Monitor campaign execution and provide actionable insights for real-time optimization.
• Leverage data analytics tools to measure content performance, engagement rates, and conversion efficiency.
• Manage campaign budgets and ensure cost-effectiveness in affiliate investments.

4. Reporting & Analysis

• Consolidate performance data across platforms and partner networks for regular reporting to management.
• Provide deep-dive analysis on affiliate ROI, KOL contribution, and overall program efficiency.
• Identify trends and propose optimization strategies for future affiliate growth.

5. Platform & Market Collaboration

• Liaise with eCommerce platforms (Shopee, Lazada, TikTok, etc.) to stay updated on affiliate policies, tools, and incentive programs.
• Explore co-marketing opportunities with platforms to boost exposure for key campaigns.
• Benchmark against competitors and industry best practices to keep affiliate strategy innovative and effective.

Background requirements

• Bachelor’s degree in marketing, business or communication related.
• 6+ years of experience in affiliate program, or KOLs relationship, KOLs livestream. background in beauty industry is preferred.
• Strong understanding of social media trends, platform algorithms, and digital marketing best practices.
• Good communication skills.