Marketing Automation Lead
Lovepop
Full-time
On-site
Vietnam
Digital Marketing, Management
About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.
About the role
The mission of the Marketing Automation Specialist is to build and deliver personalized customer communications across Email, SMS, and Direct Mail Lifecycle Marketing channels. A core part of this role will be coding responsive Emails in Lovepop's CRM platform Bloomreach, ensuring every message is visually engaging and mobile-friendly. You’ll also build targeted automation flows, manage promotion codes, and collaborate with Marketing, Design, and Analytics teams to drive engagement, retention, and repeat customer revenue growth. Your work will directly shape customer experiences, strengthen long-term brand loyalty, and drive improved customer lifetime value for the Lovepop business.
Accountabilities
- Email Development & Deployment
- Automated Campaign Management
- Promotion Code Management
- Performance Monitoring & Optimization
- Deliver fully responsive, mobile-optimized emails that meet Lovepop brand and accessibility standards.
- Achieve error-free deployments by following thorough QA processes before every send.
- Consistently hit campaign launch deadlines while maintaining visual and functional quality.
- Build and maintain Lifecycle automation flows in Bloomreach that trigger at the right time for each audience segment and/or individual customer.
- Optimize workflows to improve engagement and conversion rates.
- Keep all active automations updated, relevant, and technically sound.
- Accurately create and activate promotion codes aligned with marketing offers utilizing both Bloomreach and Shopify platforms.
- Track and report on promotion code performance to evaluate ROI in partnership with Lovepop’s Analytics team.
- Ensure codes function seamlessly across all customer touchpoints.
- Regularly review Email, SMS, and Direct Mail campaign analytics to identify trends.
- Implement testing strategies (A/B or multivariate) to increase retention and repeat revenue.
- Recommend and execute improvements based on data insights and team feedback.
Qualifications
- Lifecycle Marketing & Automation Experience (4+ years): Proven ability to build and optimize campaigns that increase customer engagement, retention, and repeat revenue.
- Responsive Email Coding (HTML/CSS): Skilled at creating mobile-optimized, accessible emails that meet brand standards and perform flawlessly across devices; proficiency in Jinja for personalization is a strong plus.
- Marketing Automation Platform Proficiency (Bloomreach preferred): Capable of building workflows, segmenting audiences, managing campaign assets, and executing rigorous QA processes to ensure error-free deployment.
- Customer Journey Mapping & Segmentation Expertise: Ability to map customer journeys and deliver personalized communications at the right time, through the right channel, in partnership with the Lifecycle Creative Manager who owns the strategy brief.
- SMS Campaign Execution: Knowledge of tools, compliance, and strategies to deliver both mobile-first one-time blast campaigns and triggered notification flows effectively.
- Exceptional Cross-Functional Collaboration & Agility: Excels at partnering with Marketing, Design, and Analytics teams across global time zones, working from Vietnam alongside teammates based in the US to deliver high-quality campaigns on deadline.
Lovepop Values
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other