Ecommerce Manager

Description

Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

Blackmores Group operates in over 13 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China.

Purpose of role:

Ecommerce Manager role requires a deep understanding of e-commerce industry trends, effective e- merchandising strategies, and in-depth knowledge on purchasing paths from call-to-actions to landing pages.

This role will work closely with the distributor and regional & local team. Drives the business result and brand image of Blackmores on the digital platforms by implementing the defined strategy, the consumer activation plan and campaigns, including e-retailer content and user experience.

Responsibilities include:

Facilitate strategic intent:

• Identifies commercial opportunities in the market to foster sustainable growth for the Blackmores business
• Enables business development, drives proposed activities to increase customer reach and sales performance, manage channel related projects
• Provides insights and recommendations to drive additional traffic and sales

Online platform management:

• Develops and executes strategic plans to optimize the company's presence on e- marketplaces, ensuring alignment with overall business objectives.
• Manage, monitor, and evaluate product listings, pricing strategies, promotions (e.g., bundles, PWP, GWP), and inventory levels across multiple online channels to maximize sales and profitability.
• Ensures brand governance principles on digital presence and platforms are compliant

Omnichannel integration:

• Ensures effective liaison with all Blackmores sales channels to deliver consistent omnichannel consumer experience and an effective consumer feedback loop
• Analyzes and identifies developments and trends across the consumer journey and the market, implement forecasting models to ensure accurate prescriptive analysis and planning, and optimal investment allocation across channels
• Collaborate with distributors and internal function (sales, marketing, education, supply chain, RA, etc.) to find the optimum new customer acquisition and activation strategy

Partnership Management:

• Cultivates and maintains strong relationships with e-marketplace partners, online platforms, and third-party service providers, including MT customers and other relevant channels.
• Ensure profitable partnerships whilst exploring joint marketing opportunities, negotiating contractual terms, and resolving issues to drive mutual growth and success
• Manage, monitor, and report the sales target and by collecting data and delivering reports on market performance and promotion performance KPIs (GMV, conversion, sell-thru, traffic, engagement across platforms, promotion ROI, etc.)
• Collaborates with distributors, sales, marketing, supply chain, RA, creative, media, and digital teams to ensure store readiness and campaign alignment.

Livestream Execution & Affiliate Program Management

• Plans and executes livestream sessions across platforms, manages calendars, sets KPIs, and ensures session optimisation.
• Recruits and manages affiliate creators via seller center; tracks performance and supports influencer seeding.

Content & Campaign Planning: 

• Develops and aligns e-commerce and social commerce campaign calendars and content with broader sales and marketing objectives.
• Leverages platforms such as Data Studio, Power BI, affiliate dashboards, and retailer.com portals to track and optimize performance.
• Pilot new e-commerce features including live-exclusive promotions, affiliate bundles, in-app advertising, and competitive pricing tools.

Who are you?

• Bachelor’s degree in business administration, Marketing, or related field; advanced degree preferred.
• Proven experience in e-commerce management, preferably within the healthcare, beauty, or personal care industry.
• In-depth knowledge of e-marketplace platforms such as Shopee, Lazada, TikTok and other relevant online channels, including their features, trends, and best practices.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions to optimize performance.
• Excellent communication, negotiation, and relationship-building skills, with the ability to collaborate effectively across teams and stakeholders.
• Leadership experience, with a track record of driving results, fostering teamwork, and developing talent.
• Adaptability and resilience in a fast-paced, dynamic environment, with a passion for innovation and staying abreast of industry developments

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.