eCommerce Growth Activities Manager
Obagi Cosmeceuticals
Full-time
On-site
Ho Chi Minh city, Vietnam
Business Development, Ecommerce , Management , ERP CRM
Company Description
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.
Job Description
1. Livestreaming Management (Self Livetream & Affiliate Livestream)
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.
Job Description
1. Livestreaming Management (Self Livetream & Affiliate Livestream)
- Develop and execute the annual and quarterly livestreaming strategy aligned with overall eCommerce and sales objectives.
- Define livestreaming KPIs, growth targets, budget allocation, and ROI benchmarks.
- Build scalable livestream formats (daily live, mega campaigns, brand events, KOL-led lives).
- Own livestream P&L including GMV, margin, host/KOL fees, production costs, and media support. Monitor and optimize key metrics: GMV, CR, AOV, watch time, CTR, cost per order, ROI.
- Identify growth levers and cost-optimization opportunities to improve profitability.
- Talent, KOL & MCN Management. Content, Script & Visual Control
2. Afiliate Management
- Develop and execute the annual and quarterly affiliate strategy aligned with overall eCommerce and marketing goals.
- Define growth targets, commission structures, and incentive programs to drive affiliate performance.
- Identify new affiliate opportunities across platforms (TikTok, Shopee, Lazada, Website, social commerce).
- Build and maintain strong relationships with key affiliates, creators, KOLs, MCNs, and affiliate networks.
- Monitor affiliate performance (GMV, ROI, CR, AOV, outcome quantity & quality).
3. Content & Visual Management
- Manage the digital content calendar aligned with campaign objectives and brand guidelines & oversee visual layout and product presentation on e-commerce stores (Shopee, Lazada, TikTok Shop, etc.).
- Coordinate with internal teams and external agencies to control all engaging copy, visuals, and videos.
- Ensure content consistency across eCommerce platforms, social media, and digital ads.
- Track and analyze content performance to optimize future campaigns.
- Ensure online stores reflect the latest campaign materials, promotions, and product launches.
4. Media Management
- Oversee & monitor paid media performance (onsite & offsite)
- Collaborate with agencies and platform media teams to optimize ad performance and ensure budget efficiency.
- Track and report key media KPIs such as impressions, reach, engagement, and ROAS.
- Integrate media data into overall digital campaign analysis and strategy.
- Explore new media trends and propose initiatives to drive traffic and conversion.
5. Cross-functional Coordination
- Work closely with Marketing, and eCommerce teams to align promotional activities.
- Collaborate with external enablers, agencies, and platform partners to execute campaigns efficiently.
- Support reporting and data analytics to evaluate campaign effectiveness.
Background requirements
- Bachelor’s degree in marketing, business or communication related.
- 8+ years of experience in end-to-end Livestreaming management (Brand Self Live & Affiliate Live)
- Strong in VM & CRM optimization. Media Stategy is a plus.
- Background in beauty industry is preferred.
- Strong understanding of social media trends, platform algorithms.
- Good communication skills.