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Business Development Manager (experienced with mVAS)

Adstart Media

Company Description

AdStart Media ( is a technology-driven company active in digital advertising and mobile payments, well-established and rapidly expanding globally. As an international performance network, we are proud to partner with global brands, publishing houses, media buyers and app developers. We are young, fun, collaborative and very social!

At our core, we are a performance driven culture that believes growth comes from the power of meaningful connections. We value given thoughts and opinions to significantly contribute during a rapid expansion period and do meaningful work.

Job Description

We are seeking a highly motivated and experienced Business Development Manager who will ​be responsible for the continued growth and expansion of the mVAS business across regions.

Within the role you’ll be involved in planning and conceptualization of new marketing, sales and product strategies and tactics alongside the recruitment and management of the new traffic sources including but not limited to Social Media, Google Search, DSPs, Affiliation, Ad networks and more.

In this role, you will coordinate both internal and external stakeholders in different time zones to determine the most efficient and cost-effective approach to launching new products across the regions aimed at successful expansion of the business into new markets as well as maximizing the profits in the existing ones.

Business Strategy:

  • Initiate, plan and execute business development strategies, tactics and specific action plans aimed at growing and expanding VAS business

Market Expansion, Research, Analysis and Evaluation:

  • Evaluate business opportunities and formulate dedicated action plans for each individual market launch (i.e. market and media landscape analysis, mobile operators, gateways, aggregators etc)
  • Develop specific strategies aimed at establishing profitable business-models and service longevity
  • Create and present compelling product & service proposals tailored to the needs of the local mobile operators, mobile gateways and the regulatory requirements

Sales Generation & Partnerships:

  • Research, analyze and recruit new traffic sources (Google, independent DSP networks, affiliation networks, independent media buyers and publishers etc.) that will help you grow a healthy and profitable user base across a variety of geos
  • Contribute to the company's Internal Media Buying efforts within and outside the region by providing detailed insight and hands-on tactics aimed at the profit maximization and customer value

VAS Product or Service Development:

  • Work with the product team to develop and Improve Existing VAS Product portfolio that fits the needs of the various markets in terms of compliance and profitability. Play an active role when it comes to the idea generation, product conceptualization, planning all the way to the execution and product launch
  • Explore, propose and overlook ideas that will allow extra monetization of the existing service(s) e.g. cross-selling between VAS and CC submit products
  • Propose new services based on the hands-on knowledge and experience with the region that will help the company differentiate itself from the competition

Metrics and Reporting:

  • Track and analyze key performance indicators (KPIs) of the various markets and traffic partners. Monitor and evaluate daily the profitability
  • Prepare regular reports for management to assess progress and make informed decisions. Propose new QS or internal reporting systems or create manual reports if needed

Project Management:

  • Coordinate with the team to deliver all assets necessary to run successful campaigns on the market. Liaise with internal and external stakeholders and actively participate in the sprint planning
  • Ensure projects are delivered on time and within the quality standards and the budget.
  • Take ownership of all projects related to the markets


  • Minimum of 4 years of hands-on experience in a similar role within the MVAS industry
  • Proven track record launching successful DCB and PSMS campaigns
  • Proven ability to influence cross-functional teams without formal authority
  • Great attention to detail and go-getter attitude
  • English fluency. ​Excellent written and verbal communication skills

Additional Information


  • A workplace with high energy, flat hierarchy, positive attitude, and growth you would expect from a startup coupled with all of the security of an established company
  • Flexible work life balance
  • Opportunity to travel and work from a variety of office locations
  • Competitive remuneration package (base + bonus component)
  • Individual tailor-made career progression plan
  • Multitude of employee training programs
  • Team-building activities