The Bosch Group is a leading global supplier of technology and services, in the areas of automotive and industrial technology, consumer goods as well as building technology.
In Vietnam, Bosch is currently active with eight business divisions: Automotive Aftermarket, Drive and Control Technology, Power Tools, Building Technology, Thermo technology, Packaging Technology, Two-Wheeler and Powersports and Sales Original Equipment.
Furthermore Bosch opened its first Software and Engineering Centre of Southeast Asia in Ho Chi Minh City and an Automotive R&D Centre, located in Ho Chi Minh City in July 2014.
For further information, please visit our website: www.bosch.com.vn
Ecommerce Sales Planning & Management
- Set up new E-commerce flagship store on Lazada/Shopee/Tiki
- Take responsibility for growing business of account on E-Commerce Platform (Shopee, Lazada, Tiki, etc.) via building relationship with platform, assortment development and campaign planning
- Implement in demand planning and sellout forecast based on promotion plan and market trend to make sure healthy inventory and cash-flow
- Set up performance tracking & utilizing research tools and analyzing databases from variety of traffic sources
- Develop relationship and differentiated growth plan with each key partners (pure players) to drive BSH growth in ecommerce platforms
- Review social presence (App, Google, Facebook, CPAS) and expand performance platforms to push sales
- Observe other ASEAN as center of excellence and replicate growth in VN
Promotion and campaign management
- Develop campaign ideas and consumer promotion program to best fit in e-Shopper behavior, platform technical availability, maintain brand competitiveness versus competitors in order to maximize in-store sell-out to Shoppers with a fixed deployed budget
- Collaborate with local partners/marketing team to increase demand generation during campaigns, drive performance metrix such as GMV, ROI, ROAS, etc
Monitoring and analysis
- Make report for channel conversion, selling and ROI to make recommendations and suggestion for improvement
- Conduct post-campaign analysis and day-to-day campaign monitoring
- Support to generate reports for analysis and insights on promotion and campaign performances
Personnel management
- Establish & maintain effective communication patterns across different stakeholders (ecommerce, marketing, sales) for effective sales campaign roll out
Knowledge management: Ensure best possible knowledge (self study, colleagues or trainings)
- BSH & market PM products (e.g technical features, benefits)
- Ecommerce insights on consumer behavior, competitors movement and strategy
- Competency based qualification (incl. relevant compliance topics)
- IT-relevant hard- & software topics (good user skills)