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MSL | Junior Copywriter

Publicis Groupe

Company Description

Saatchi & Saatchi is a leading global communications and advertising network known for its impactful creative ideas that generate powerful emotional connections between consumers and brands. Present in over 67 countries, Saatchi & Saatchi employs 6,500 professionals over 114 offices. Global clients include HSBC, P&G, Toyota, Visa and GSK. Saatchi & Saatchi is part of Publicis Communications a key division of Publicis Groupe, the world’s third largest communications group.

Job Description

MSL is a global digitial and integrated communications partner that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world.

We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable.

It’s our ability to build influence and deliver impact that separates us from the crowd — it’s how we deliver the results our clients’ desire.

Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe.


  • Ability to contribute original ideas for ad campaigns, works hand in hand with art director for concepting ad campaigns
  • Strong ability to write persuasive, catchy copy that sells brand’s products or services
  • Understanding the right tone of voice of a brand and ability to write in a concise, straightforward style that is conversational and with a unique tone of voice that appeals to target
  • A hybrid, meaning good with traditional and digital
  • The Junior Copywriter is responsible for the “words” of a campaign, it is the heart and soul of a brand campaign, including campaign, theme, tagline, body copy etc.
  • Collaborates with Traffic & Account Management to develop reasonable timelines for each project
  • Works with team to determine how best to present a concept using words and translates the same into a story for client presentation
  • Inspires and guides copywriters to strive for exceptional attention to detail in the written word through comprehensible guidance based on logic
  • Possesses a thick skin as your copy will be revised many times

Additional Information

  • 1-2 years of experience in communications, advertising, digital, social media etc.
  • Spent 1-2 years finessing his / her art of the written word in a multinational agency setting
  • The ability to articulate thoughts into concrete ideas using words and visual aid
  • A sharp focus on doing not talking or delegating
  • Patience & maturity to lead a team of copywriters
  • Ecosystem understanding of the digital & physical world, with the ability to connect and map the two
  • A portfolio boasting an impressive collection of ideas, rendered in contemporary yet relevant written styles that deliver on all of the above
  • A team player, with a brave, enthusiastic cheerful attitude